A catalogue connected to Heartland
The launch import brought 3,331 products into BloomSites, with product, price, size and inventory connections for Horsford’s retail location.
All customer stories
Horsford Gardens & Nursery
A historic nursery. A new way to shop.
A complete nursery website shaped around plant discovery, seasonal shopping and the practical details of bringing plants home.
- Location
- Charlotte, Vermont
- The project
- Custom website & integrated commerce
What they needed
Horsford needed to move beyond its BigCommerce storefront while preserving the character of a nursery growing for Vermont since 1893. The project brought a large catalogue, guided shopping and the annual Holiday Shop changeover into one customer experience.
How we approached it
We rebuilt the site around clear paths: shop plants, get help choosing, visit the nursery, or arrange delivery and planting. Behind those paths, the custom work connected catalogue data and gave the team reusable tools for each season.
The details that make it work
Built around their business.
Help choosing the right plant
Search, categories and guided plant discovery help customers start with their garden’s needs. Product pages carry plant details such as hardiness, light, native status and mature dimensions.
A repeatable Holiday Shop
Seasonal controls bring holiday homepage content, navigation, featured products and imagery together, with a dedicated path for gifts, décor and Garden Shop merchandise.
Delivery and planting
Local delivery regions and optional planting service carry through the shopping experience. Planting was configured as non-taxable at Horsford’s request.
Gift registries built around the catalogue
Customers can choose products visually and create private, link-only or searchable registries. Guests shop the registry through the regular cart, with purchase tracking and staff reporting.
More ways to stay connected
Events, fundraising pages and Mailchimp newsletter signup give the nursery more ways to invite customers back.
A foundation for what comes next
The finished website brings plant shopping, nursery visits and seasonal merchandising into a shared experience, with room for the Horsford team to keep growing it.
Build your garden centre websiteMore stories from the garden.
Winnipeg, Manitoba
Lacoste Garden Centre
A custom retail experience that brings plants, boutique finds, seasonal shopping and holiday events together.
- Seasonal shopping
- Events & workshops
- Custom migration
Baltimore, Ontario
Baltimore Valley Garden Centre
A destination website with dedicated paths for workshops, family experiences and community fundraising.
- Workshop bookings
- Timed visits
- Fundraising
